Why Lead Retrieval Is a Must-Have for High Point Market
High Point Market draws tens of thousands of buyers, designers, and industry professionals to High Point, North Carolina twice a year. For exhibitors, every showroom visit and hallway conversation is a potential business opportunity. The challenge is making sure those opportunities don’t disappear when the Market ends.
That’s where lead retrieval comes in — and why it’s become one of the most important tools an exhibitor can invest in at HPMKT.
The Problem with Business Cards and Handwritten Notes
Most exhibitors have been through it: you spend five packed days meeting hundreds of people, collecting a pile of business cards (a method that falls short compared to digital scanning), and jotting down notes on scraps of paper. By the time you get back to the office, half those names have no context attached to them. Who wanted a quote on that dining collection? Which designer asked about your new upholstery line? Was that buyer from a two-location boutique or a 50-store chain?
Without a system for capturing lead information in real time, you’re relying on memory — and after four or five days on the Market floor, memory isn’t reliable. The result is missed follow-ups, delayed outreach, and lost revenue.
What Lead Retrieval Actually Does
Lead retrieval replaces the business card shuffle with a fast, digital process. When a buyer or designer visits your showroom, you scan their badge. The scan instantly pulls their registration data — name, company, title, email, phone number — and stores it digitally. You can then add notes, qualifiers, and answer survey questions, and tag the lead while the conversation is still fresh.
All of this data flows into a centralized hub where your team can access it, run reports, filter by interest level, and export everything to your CRM or email system. Instead of spending the week after Market sorting through a stack of cards, your sales team can start follow-up on the first morning back.
eventkrowd’s Lead Retrieval Solutions for HPMKT
eventkrowd is the preferred lead retrieval provider for High Point Market. We offer multiple scanning options so you can choose the setup that fits your showroom, your team size, and your workflow.
QuickLeads Web
QuickLeads Web gives you access to your scanned leads in real time through a simple, browser-based platform. You’ll see detailed lead data, dynamic reporting, and export options — making it easy to organize results and share them with your team during or after Market — so you can turn those leads into closed deals. QuickLeads Web is ideal for showrooms that already have a computer and want a clean, no-download-required solution.
QuickLeads App
QuickLeads App turns your own smartphone or tablet into a powerful lead-capturing tool. Scan badges using your phone’s camera, add notes, apply qualifiers and surveys, and use continuous scanning mode when showroom traffic picks up. The app works offline and automatically syncs your data when you’re back on Wi-Fi — a critical feature at High Point, where connectivity can be inconsistent across buildings.
QuickLeads Rental
If you’d rather have a ready-to-go device, QuickLeads Rental provides a handheld Android scanner for the duration of Market. These devices feature long battery life, simple charging, offline scanning, and full customization of notes, surveys, and qualifiers. It’s the easiest way to keep scanning all day without worrying about your personal phone battery. Data syncs back to your Leads Hub whenever the device connects to Wi-Fi.
Rep Assignment
For exhibitors who want to keep their sales team connected in real time, Rep Assignment is the way to go. As soon as a lead is scanned in a rep’s assigned territory, they receive an instant push notification through the RepApp — so they can engage at exactly the right moment. Unlimited reps, territories, and notifications are included at no extra cost.
Note: Rep Assignment works alongside the QuickLeads suite, so you’ll need QuickLeads App, QuickLeads Web, or QuickLeads Rental to use it.
Choosing the Right Option for Your Showroom
The best lead retrieval setup depends on your team and your showroom traffic:
If your team is small and mobile, QuickLeads App is the most flexible choice. Everyone uses their own phone or tablet, there’s no hardware to pick up or return, and offline mode means you’re covered even without Wi-Fi.
If you prefer a dedicated device, QuickLeads Rental takes the phone battery and personal device concerns off the table. The scanners are purpose-built for long days of scanning.
If you want a central station, QuickLeads Web works well for showrooms where one person manages lead capture from a laptop at the front desk.
If you have a larger team, adding Rep Assignment to any QuickLeads product ensures every rep gets notified the moment a lead enters the showroom from their territory — no walkie-talkies or group texts required.
And you’re not locked into one option. Many exhibitors mix and match — using the app for roaming reps and a rental device at the main entrance, for example.
Why It Matters for High Point Market Specifically
High Point Market is different from a typical trade show. Instead of a single convention hall with numbered booths, Market is spread across more than 180 buildings and 11.5 million square feet of showroom space. Buyers move through dozens of showrooms over multiple days. That means:
You can’t rely on foot traffic alone. A buyer might visit your showroom once during the entire Market. If you don’t capture their information in that moment, the opportunity is gone.
Wi-Fi is unreliable. Not every showroom has strong internet, and some buildings have limited connectivity. Offline scanning capability isn’t a luxury — it’s a necessity.
Follow-up speed matters. With so many exhibitors competing for the same buyers’ attention, the brands that follow up first after Market have a significant advantage. Having your lead data organized and ready to go on the last day of Market — rather than spending a week sorting business cards — puts you ahead.
Reps are notified in real-time when a Buyer arrives. Rep Assignment uses dynamic territory matching to send push notifications as soon as the buyer’s badge is scanned. The Rep can easily see who they are and badge details. Even detailed notes can be provided from the front desk to the Rep, removing the guesswork from who to greet.
Get Ready for the Next Market
If you’re exhibiting at High Point Market and haven’t set up lead retrieval yet, now is the time. Getting started takes just a few minutes: choose your QuickLeads product, customize your qualifier questions, and you’re ready to scan on day one.
eventkrowd is the preferred lead retrieval provider for High Point Market. Order lead retrieval for your showroom or request a demo to see how it works.